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Challenge:
Orion Township, Michigan is a vibrant community in northern Oakland County, boasting over 4,200 acres of parks, 42 lakes, and extensive recreational spaces. Despite these assets, Orion Township faced the challenge of effectively showcasing its economic and demographic strengths to attract new businesses, residents, and investments. As a community located between the major urban centers of Detroit and Flint, Orion needed away to differentiate itself from neighboring areas, highlight its strategic advantages, and provide accurate, up-to-date information to stakeholders in a format that was both engaging and accessible.
Solution:
To address these challenges, Orion Township partnered with Localintel to integrate the award-winning Community Profile data visualization tool into their website. This tool was specifically designed to help communities like Orion showcase their unique attributes and provide essential insights to businesses, site selectors, and residents. By embedding this dynamic web tool on their business advantages page, Orion Township transformed its static data into a powerful, interactive experience that keeps users engaged and informed.
Localintel’s Community Profile tool offers a suite of seven interactive dashboards, each providing critical data that highlights different aspects of Orion Township’s economy and community:
Economic Profile:
This dashboard provides dynamic data on key economic indicators such as GDP, population, household income, and unemployment rates. For Orion Township, these metrics are crucial in demonstrating the area’s economic stability and growth potential to potential investors and businesses.
Resident Profile:
This dashboard includes maps and charts detailing individual income levels, median age, and age distribution within the community. For a township that prides itself on its family-friendly environment, this data helps highlight the demographic composition and attractiveness of the area to new families and workers.
Workforce Profile:
This dashboard includes data on resident education levels, industries of employment, and occupations. For a community like Orion, this information is critical in demonstrating the availability of a skilled workforce, which is a major draw for new businesses.
Household Profile:
Focusing on household size, income, and distribution trends, this dashboard offers insights into the living standards within Orion Township. This information is vital for businesses and developers looking to understand the local consumer base and housing market.
Dwelling Profile:
This dashboard provides data on homeownership, construction periods, and dwelling types, helping to showcase the variety and stability of the housing market in Orion Township. It’s a key resource for real estate professionals and investors.
Construction Profile:
Offering data on residential permit approvals, construction employment, and wages, this dashboard is particularly useful for developers and construction firms evaluating the growth and development potential of the township.
Livability Profile:
This dashboard covers factors such as climate, commute times, and housing costs, providing a comprehensive view of the quality of life in Orion Township. This data is essential for attracting new residents and businesses by showcasing the community’s livability and accessibility.
Results:
The interactive nature of Localintel’s Community Profile tool has kept visitors on the Township’s website longer, allowing them to explore Orion’s offerings in greater detail. The real-time data updates provided by the tool have also ensured that Orion Township remains a reliable source of information, which is crucial for maintaining the interest of potential investors and stakeholders.
By offering a comprehensive, dynamic view of its economic and demographic landscape, Orion Township has effectively positioned itself as a competitive and attractive location for business and development.
Are you ready to showcase your community’s strengths and attract new investments?
Contact Localintel today to learn how our Community Profile data visualization tool can help you transform your website. Contact us to schedule a demo and explore our range of innovative tools designed to meet the needs of modern economic developers.
