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Norfolk County, Ontario, is a vibrant rural community known for its rich agricultural industry and natural beauty.
To attract new businesses and investors, the county needed a more compelling way to showcase its economic strengths, particularly in agribusiness and tourism. Norfolk partnered with Localintel to integrate dynamic data visualization tools into their new website, making complex information about the community’s economy accessible and engaging.
Challenge
Norfolk County faced the challenge of promoting its rural economy to potential investors who may not be familiar with its unique advantages. Communicating the strengths of a predominantly agricultural economy while competing with larger urban centres was a key issue. The county needed an effective way to present its demographic, logistical, and workforce data to stakeholders in a clear and interactive format.
Solution
To address this challenge, Norfolk County embedded several of Localintel’s data visualization tools on the Why Norfolk County page in its new website, allowing users to interact with key data about the community. With the challenge of promoting a rural community that has a wealth of untapped potential, Norfolk County has taken a forward-thinking approach to showcase its competitive advantages through dynamic, easy-to-navigate data.
Target Sector Advantages
Norfolk County leverages Localintel’s Target Sector Advantages tool to showcase its key growth industries, including Accommodation and Food Services, Agriculture,Construction, Manufacturing, and Retail Trade.
Workforce Advantages
Norfolk County’s Workforce Advantages tool highlights its talented workforce, particularly in sectors like agriculture, food processing, and logistics. By showcasing data on education levels, employment by industry, and occupational trends, the tool provides businesses with a clear picture of the local talent pool.
Talent Pipeline Advantages
The Talent Pipeline Advantages tool provides insights into the future workforce Norfolk County can access through its proximity to over 702,000 undergraduates from leading universities such as the University of Waterloo,McMaster University, Western University, and the University of Guelph.
Community Profile
Norfolk County's economy is deeply rooted in agriculture, with a growing tourism sector that capitalizes on its natural beauty and rural charm. By utilizing Localintel’s Community Profile tool, the county presents an interactive overview of key economic data, trend and demographics. This enables businesses to assess the local market quickly and identify growth opportunities, whether they're in agribusiness, eco-tourism, or small-scale manufacturing.
Logistics and Accessibility Advantages
Norfolk County may be rural, but it’s far from isolated. The Logistics and Accessibility tool highlights the county’s strategic position within Ontario, offering proximity to major urban centres like Hamilton, London, and Toronto. With easy access to major highways and ports, Norfolk County provides businesses with a blend of affordable land and connectivity to key Canadian and international markets. This tool allows users to see the geographical advantages Norfolk offers, reinforcing the county’s message that rural doesn’t have to mean remote. Investors can visualize the logistics advantages that make Norfolk an ideal location for businesses needing access to large consumer markets without the high costs associated with urban hubs.
Market Advantages
The Market Advantages tool highlights the county’s market potential to businesses by displaying data on consumer income, demographics, and competitive landscape. This ensures that businesses considering investment in the area can make informed decisions based on real-time data.
Results
Since the integration of Localintel’s tools, Norfolk County has been able to present its economic strengths in a data-driven, visually engaging manner. The website’s interactive features have increased user engagement and made it easier for businesses to explore investment opportunities in Norfolk.
More information:
· Why Norfolk County? webpage: https://norfolkbusiness.ca/norfolk-advantages/
· Localintel’s catalog of data visualization tools: www.ecdev.org/products
· Request a demo with Localintel: www.ecdev.org/demo
Contact Us
Ready to showcase your community’s economic strengths with dynamic data visualizations? Contact Localintel today to learn how our tools can help you attract new investment.
