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Challenge:
Middle Michigan Development Corporation (MMDC) serves as the primary economic development driver for businesses acrossClare, Gladwin, Isabella, and Osceola counties in Michigan. Known as the "Gateway to the North," this region is centrally located in the lower Peninsula, offering a strategic advantage for businesses looking to access both northern and southern markets. Despite these strengths, MMDC faced the challenge of effectively showcasing the region's logistical and accessibility advantages to attract new businesses, support existing ones, and stand out to site selectors and investors. MMDC needed a solution that could dynamically present these assets, making the region’s connectivity and infrastructure easily understandable and highly appealing to potential stakeholders.
Solution:
To address these challenges, MMDC partnered with Localintel to integrate the “Logistics and Accessibility Advantages” data visualization tool into their website. This tool was designed to highlight the region’s logistical strengths, including its access to major transportation networks and global markets. By embedding this tool, MMDC transformed static data into an interactive experience that allows users to explore the region’s infrastructure and connectivity in greater depth.
Localintel’s tool features five advanced dynamic maps that provide comprehensive insights into MMDC’s logistical and accessibility assets.
Airport Network:
The first map in the tool presents a dynamic view of the major airports within 2, 4, and 8-hour drive times fromMMDC’s location. For each airport, users can see the number of international and domestic connections. This information is crucial for businesses that depend on air transport for importing materials or exporting products, as it highlights the ease of access to both national and international markets.
Major Road Network:
This map showcases the major cities within2, 4, and 8-hour drive times from MMDC’s location, along with the population of each city. The map highlights how businesses in Middle Michigan can easily reach significant urban centers, providing a clear picture of the road connectivity that supports efficient logistics and distribution operations.
Rail and Intermodal Network:
The rail network map displays key rail lines, including information about the operators and the location of major intermodal facilities. This feature is particularly valuable for industries that rely on rail transport for bulk goods, demonstrating MMDC’s access to extensive rail infrastructure that can facilitate smooth and cost-effective shipping.
Seaport Network:
This dynamic map highlights the major ports within 2, 4, and 8-hour drive times from MMDC’s region, along with data on the amount of goods each port exports and their primary international destinations.This visualization helps businesses understand how they can access global markets via seaports, emphasizing the strategic advantage of MMDC’s location for international trade.
Broadband Network:
The broadband network map provides an overview of the region’s telecommunications infrastructure, showing the availability and reach of high-speed internet services. For modern businesses, access to reliable broadband is a critical factor, and this map underscores the region’s readiness to support technology-driven industries and remote workforces.
Results:
By integrating Localintel’s Logistics andAccessibility tool into its website, MMDC have made it easier for potential investors to visualize the region’s connectivity and infrastructure, helping generate inquiries and stronger interest in the area. The tool’s real-time data updates ensure that MMDC can always present the most current and accurate information, reinforcing their position as a reliable and attractive location for business.
By providing a dynamic, comprehensive view of Middle Michigan’s logistical strengths, MMDC has successfully positioned itself as a prime location for businesses seeking excellent connectivity, robust infrastructure, and strategic access to markets.
Are you ready to showcase your community’s logistical strengths and attract new investments?
Contact Localintel today to learn how our Logistics and Accessibility data visualization tool can help you highlight your location’s advantages. contact us now to schedule a demo and explore our range of innovative tools designed to meet the needs of modern economic developers.
