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Challenge:
Lampasas, Texas, a city with a rich history rooted in agriculture and ranching, is strategically located near larger cities like Austin, making it an ideal spot for businesses looking to balance rural charm with urban accessibility. However, the Lampasas Economic Development Corporation (Lampasas EDC) faced the challenge of effectively showcasing these logistical and accessibility strengths to potential investors and site selectors. The city needed a dynamic way to present its strategic advantages in a way that would capture attention and facilitate decision-making.
Solution:
To address this challenge, Lampasas EDC partnered with Localintel to integrate the “Logistics and Accessibility Advantages” data visualization tool into their website. Recognizing that site selectors and businesses often spend just a few minutes on a website during an initial visit, it was crucial for Lampasas EDC to make a strong first impression. The “Logistics Advantages” page was designed to immediately highlight Lampasas’s connectivity and infrastructure, creating an interactive experience that engages users and helps them understand the city’s strategic location.
The Logistics and Accessibility tool includes five advanced dynamic maps, each highlighting critical aspects of Lampasas’s logistical strengths.
Airport Network:
This map displays major airports within 2, 4, and 8-hour drive times from Lampasas, showing the number of international and domestic connections. This feature emphasizes Lampasas's easy access to global markets, a crucial point for businesses that rely on air transport.
Major Road Network:
This map showcases key cities within 2, 4, and 8-hour drive times, along with their populations. It illustrates how Lampasas is well-connected by road, offering businesses efficient access to major urban centers.
Rail and Intermodal Network:
The rail network map highlights key rail lines and intermodal facilities, crucial for industries dependent on rail transport. This feature demonstrates Lampasas’s connectivity to national and regional rail networks, which is vital for cost-effective shipping.
Seaport Network:
This map outlines major ports within 2, 4, and 8-hour drive times, including data on export volumes and destinations. It underscores Lampasas's strategic advantage in accessing international markets via seaports.
Broadband Network:
This map provides an overview of the region’s broadband infrastructure, showcasing the availability of high-speed internet services. This is essential for modern businesses, especially those in technology-driven industries or those employing remote workforces.
Results:
Since the integration of Localintel’s Logistics and Accessibility tool, Lampasas EDC’s website has become a valuable resource for site selectors and businesses. The interactive nature of the tool not only keeps users engaged longer but also allows them to explore the city’s logistical advantages in greater depth. The tool’s real-time data updates ensure that Lampasas can consistently provide accurate, up-to-date information, making it a reliable and attractive location for business investment.
Lampasas EDC’s use of this dynamic visualization tool has successfully positioned the city as a prime location for businesses seeking excellent connectivity, robust infrastructure, and strategic access to major markets.
Is your community ready to showcase its logistical strengths and attract new investments?
Schedule a demo today to learn how our Logistics and Accessibility data visualization tool can help highlight your location’s advantages.
