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In today’s competitive landscape, cities and towns must leverage every tool at their disposal to attract businesses and residents. One of the most effective ways to do this is by using data visualization tools that can communicate a community’s strengths in a compelling and accessible manner.
The City of Angleton, Texas, recognized this need and has become a model for how smaller communities can utilize advanced data tools to drive economic growth and development.
The Challenge
Angleton, Texas, is a community known for its small-town charm and strategic location, offering an excellent quality of life. However, the city faced the challenge of effectively showcasing these attributes to potential investors and residents in a way that would make it stand out among other communities in the region.
The Solution
Recognizing that site selectors and businesses typically spend only 1 to 3 minutes on a website during their initial visit, the City of Angleton understood the importance of making a strong first impression.
The city partnered with Localintel to create a “Why Angleton” page, designed to immediately present the community’s advantages to visitors, generating curiosity and engagement. This web page has embedded five of Localintel’s dynamic data visualization tools, each strategically chosen to highlight key aspects of Angleton’s appeal:
Logistics and Accessibility Advantages:
Emphasizes Angleton’s strategic location and access to major transportation networks, which is crucial for businesses requiring efficient logistics.
Community Profile:
Offers an interactive overview of Angleton’s demographics and economic landscape, helping stakeholders understand the local market.
Market Advantages:
Highlights the city’s market potential by displaying data on consumer income, demographics, and competitive landscape.
Quality of Life Advantages:
Presents data on local amenities, education, and healthcare, making it clear why Angleton is an attractive place to live and work.
Search Commercial Properties:
Simplifies the search for available commercial real estate, making it easier for developers and investors to find opportunities in Angleton.
The Results
Since integrating Localintel's data visualization tools, Angleton’s “Why Angleton” page has become a powerful resource for economic development. The dynamic nature of the data visualizations keeps users engaged longer and encourages them to explore the full range of opportunities that Angleton offers.
This approach has not only enhanced Angleton’s online presence but also improved the city's ability to communicate its advantages effectively to a broader audience. By providing real-time, interactive data, Angleton has positioned itself as a forward-thinking leader in economic development, ready to meet the needs of today’s businesses and residents.
Conclusion
The City of Angleton’s use of Localintel’s data visualization tools is a prime example of how communities can leverage advanced technology to boost their economic development efforts. By turning static data into an interactive experience, Angleton has successfully showcased its strengths and attracted new interest from businesses and residents alike.
Interested in bringing similar innovation to your community? Book a demo here to learn how.
